Herbology Skincare: Where Confidence Begins

Photo by In-Gear Media

Founded by Sarita Valdes to support beauty, balance, and self-worth

By Like Media Team

When Sarita Valdes stepped onto a pageant stage for the first time, she wasn’t chasing crowns; she was chasing courage. “I never set out to become a beauty queen,” Sarita says. “When I entered my first pageant, I was simply answering a deeper call—to challenge myself, to grow, and to use my voice in a bigger way.” That very first pageant was Miss Washington for America Strong, and to her complete surprise, she won.

Long before the crown, Sarita had already made a name for herself as a Master Esthetician and the founder of Herbology Skincare, a clean beauty skincare brand and spa in Washington focused on natural skincare for sensitive skin and organic skincare treatments. Rooted in ancient herbal wisdom and modern science, Herbology is more than a skincare brand; it’s a space for healing, empowerment, and reconnection.

“Empowering others—especially women—to feel strong, radiant, and confident in their own skin is at the core of everything I do,” she shares. That same vision guided her platform as Miss Washington and continues to fuel her mission at Herbology Skincare.

Founded in 2017 by Sarita, Herbology offers a range of plant-based beauty products and spa services that combine clinical-grade results with a deeply restorative experience.

“Clients come to us not just to treat their skin, but to reconnect with themselves,” Sarita explains. “What makes the Herbology spa experience unique is how we create space for both transformation and stillness—where skincare becomes a healing ritual.”

Her best-known treatments include hydrating facials for dry skin and personalized skincare plans that honor each client’s unique needs. With an atmosphere curated to calm the senses, from the scent of herbs in the air to the warm, peaceful lighting, Herbology is a retreat from the noise of everyday life. “Confidence doesn’t just come from clear skin, it comes from being seen, supported, and celebrated.”

Herbology’s product line is a natural extension of Sarita’s philosophy—one that values integrity, nourishment, and long-term skin health. Each formula is thoughtfully crafted using fresh plant extracts, cold-pressed oils, and potent herbal infusions, working at a cellular level to support and protect the skin. Among the most popular offerings are the Rosewater Facial Toning Mist, made from pure rose petals, and the Hyaluronic Acid Serum, which delivers deep, lasting hydration and leaves the skin plump, balanced, and radiant.

As Miss Washington for America Strong, Sarita’s platform strengthened her commitment to women’s empowerment. Her work now spans beyond skincare, focusing on helping women reclaim confidence in their lives. Through clean beauty advocacy, trauma support, and mentorship, her work fosters confidence, clarity, and self-worth in every woman she reaches.

This fall, she’s building on that mission with new offerings at Herbology. Seasonal facials featuring warm, botanical-rich blends will help clients nourish and protect their skin through the colder months. In addition, the spa will host pop-up events and one-on-one consultations, offering an immersive experience that reflects the heart of Herbology’s mission: holistic care, authentic connection, and intentional beauty.

“As my reign as Miss Washington comes to a close, I’m stepping into a new chapter with renewed purpose,” she says. Her goals include expanding Herbology into a full-spectrum wellness lifestyle brand and growing her presence as a speaker and mentor.

For Sarita, Herbology is more than a business; it’s a reflection of her healing journey. “Every product, every treatment, every experience we offer is created with deep intention,” she says. “My goal is not just to give you glowing skin, but to create space for you to slow down, reconnect, and feel empowered in your own body.”

Herbology Skincare

223 N. Yakima Ave.

Tacoma, WA 98403

HerbologySkin.com

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